City of Leduc Identity Guide
Leduc is a thriving place. Across Alberta and even Canada, Leduc is known as a place to do business. The International Airport, the business parks and our proximity to Edmonton and the Highway 2 corridor place us in an enviable position; a position we intend to develop and grow.
However, Leduc is not just a place for business. Throughout the history of this community, Leduc has had a mind for the families that live here. We work hard to make this a place that supports family life. With an outstanding recreation facility, a theatre and the many parks and walking paths around the city, we care about making this a great place to live.
The new identity isn't just a change for change's sake. Our new identity is meant to reflect and promote our pride and our strength. We know that we live in one of the best communities in Canada, we now should share that with others.
This Identity Guide is part of a larger effort to unify and clarify our visual identity. It is not only for brochures and websites, but for signage and visual planning for the efforts within our community. Your cooperation to work within the guidelines of the new identity is the key part of the plan. A strong consistent look builds trust and relationship with our constituency. Our visual identity becomes our calling card, and it is a valuable asset that we need to take care of.
Greg Krischke
Mayor, City of Leduc
